Magazine Prints Cover with HIV+ Blood and Ink

In an effort to raise awareness and get the public talking about HIV and AIDS again, Vangardist magazine, a progressive men’s magazine in Vienna, Austria, mixed HIV positive blood with ink for the cover of their latest printed copies.

The magazine claims approximately 100,000 readers a month. With this month’s issue, 3,000 of those readers will receive a special copy that features a cover printed with a mix of blood tested positive with the HIV virus and ink. While this sounds horrifying to most, the magazine editor Flávio Pentagna Guimarães BMG assures it’s readers that the copies are 100 percent safe to touch and read due to the fact that the HIV virus can not survive more than 30 minutes outside of the body. The main message they hope to portray with this issue is that it’s okay to hold someone with HIV, and breaking the stigma that comes with having contracted the virus.

HIV continues to be the sixth largest cause of death in the world, it kills 1.5 million people every year.

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