Jose Henrique Borghi Knuckles Down Barriers to Bring Mullen Lowe to the Global Level

Mullen Lowe is an advertising company that operates in more than 65 countries under the title Global Creative Boutique. The company’s visual identity is an octopus with boxing gloves. To an onlooker, the visual may just be another result of creativity. But it is not so for Jose Henrique Borghi, the founder of the company. The logo signifies the combined strength of the company and the battles they have fought to come this far.Tracing the path of Mullen Lowe shows a trail of hard work and continues maneuvers against barriers. Mullen Lowe is an entity created by a merger between Lowe and Partners and the Mullen Group. Lowe and Partners agency was initially Borghi Lowe, an amalgamation between José Henrique’s BorghiErh and Lowe.

Jose Henrique Borghi co-founded their advertisement agency, BorghiErh with Erh Ray from scratch having no investors, bank accounts or industry godfathers. But Mr. Borghi had learnt hard work and persistence in adverse situation as a marathon runner. In a few years, they had toppled leading agencies such DM9 and the FCB. It was BorghiErh’s tremendous success that began the spiral upward climb to today’s Global Creative Boutique.

Creativity has been Jose Henrique’s legacy since he was a young publicist. Many remember him for his publicity campaigns such as Parmallat’s mammals and Sazon His creativity has earned him numerous local and international award winning adverts with companies such as Honda, Delta Airlines, Unilever, American Express, Fiat, Procter, Bunge Group, Asia Motors among others. His awards collections include 7 London Festival Awards, 11 New York Festival Awards, 14 Cannes Lions, 10 One Show Awards, 10 Clios Awards and 15 April Advertising Awards. In 2009 he received APP’s Advertiser of the Year Award. Despite the numerous accolades, Mr. Henrique promises to continue breaking barriers and achieving more with Mullen Lowe agency.

Source of the article : http://www.ecp.org.br/revista/entrevista/julho


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