On August 16, 2016, JustFab Inc, the parent company of subscription brands like Shoedazzle, Fabletics, Fabkids, JustFab announced that it was rebranding and would now be operating as Techstyle Fashion Group. CEO Adam Goldenberg stated in a release, “Our new corporate identity captures the essence of what JustFab has become – where Fashion Avenue meets Silicon Valley – and we’re thrilled to enter this next phase with TechStyle as our name.”
Working along with Don Ressler, Adam Goldenberg is the Co-Founder and Co-CEO of Techstyle Fashion Group (JustFab Inc.). Mr. Goldenberg is one of those people who can be said to have come out of the womb with just the right business acumen. At the tender age of 15, while the rest of his peers were battling the hormonal demons of puberty, Adam Goldenberg diverted his energy to something productive and founded his first company, Gamers Alliance Inc., an advertising network of gaming sites. Two years later, Gamers Alliance was sold to Intermix Media, parent company of MySpace.
Adam later joined Intermix Media as Vice President of Strategic Planning. At just 20 years old he had been promoted to Chief Operating Officer, becoming the youngest COO of a publicly traded company. It was at Intermix that Adam Goldenberg and Don Ressler met. Don had also sold his own company, FitnessHeaven.com to Intermix in 2001. The two entrepreneurs became friends and their conversations inevitably became those of the next great business venture. In 2006, Goldenberg and Ressler Adam Goldenberg decided to start their own company. The coming together of these two business minds resulted in the birth of Intelligent beauty Inc., an internet business incubator for companies in personal care, beauty, and fashion spaces. Intelligent Beauty later expanded to form JustFab Inc, a personalization platform whose aim was to make online shopping engaging, fun, and highly social.
During an interview by the National Retail Federation, Mr. Goldenberg was asked what he thought was the most revolutionary thing about JustFab, to which he responded “Our membership model. It is a unique kind of commitment between company and customer that greatly benefits both.” Today, With more than 35 million members worldwide and a billion dollar valuation it seems fair to say that this membership model is one for keeps.
Follow Fabletics On: www.justfab.com